2011 Event Schedule

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Benefits Conference 2011


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KeynoteSelling AdviceSelling VoluntarySelling TrendsSelling GroupPanel
Day 1—Wednesday, April 6, 2011
Time Session Details Sponsored by
7:00am–5:30pm

Registration Open

 
8:00am–10:00am

Pre-Conference Wellness Workshop

Wellness Certification Course

Did you know that “controllable behaviors” — overeating, smoking and physical inactivity — account for nearly 25 percent of all U.S. health care spending? Imagine if your employer clients could reduce these costs from their total benefit spending. To address controllable behaviors, many companies are adopting wellness programs. But are such programs effective, and do they offer a return on investment?

Employee Benefits professionals are asked questions like these every day. The ability to not only answer the questions but provide timely, effective advice is essential. For this reason, NAHU is sponsoring a new Wellness Certification course that addresses these issues in a comprehensive overview that draws upon dozens of sources. Approved for two hours of continuing education for insurance in 48 states the course addresses:

  • Communicating the need for wellness and prevention
  • Demonstrating the effectiveness of wellness and case studies
  • The business case for wellness, and guidance on implementation
  • Compliance and legal issues
  • Creating incentives for participation
  • Measuring return on investment

If you want to stand out among your peers and are looking for real education to improve your knowledge, this course is for you. Your clients depend on you, so make sure you have the answers.

ADD THIS WORKSHOP TO YOUR CONFERENCE REGISTRATION!

For NAHU Members: $80
For NON-NAHU Members: $105

You must be a conference registrant to add this workshop to your registration.

 
8:00am–12:00pm

Pre-Conference CDHC Certification Workshop

CDHC Certification Course

Consumer-directed health care options, including those for Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs) and Health Reimbursement Arrangements (HRAs), have opened a wealth of opportunities for consumers. These opportunities have created new responsibilities for agents and brokers, and advising clients in these areas is more difficult and time-consuming than it has been in the past.

To address the new market options, NAHU has created a new CDHC certification course. Completion of this course will ensure a strong technical knowledge of the rules and regulations pertaining to various types of consumer-directed health care options and proven methods for communicating those options to employers and employees in a compelling way.

The new certification program in consumer-driven health care (CDHC) is a four-hour course that provides brokers with technical, actionable information they can use to help clients consider these fast-evolving plans and implement them successfully. The class is open to employers, as well. The certification will serve as a distinction for producers as credentialed experts in the sophisticated space of CDHC. Approved by states for insurance continuing education credits; this course:

  • Compares health reimbursement accounts (HRAs), health savings accounts (HSAs) and other plan designs
  • Considers current and projected adoption
  • Presents comprehensive guidance on eligibility, contributions and all technical elements
  • Provides two frameworks: one for selling CDHC and another for implementing CDHC, which brokers may share with employers
  • Suggests enrollment and communication strategies and tactics
  • Involves class participants in breakout discussions on ways to implement specific, hypothetical cases

If you want to stand out among your peers and are looking for real education to improve your knowledge, this course is for you. Your clients depend on you, so make sure you have the answers.

ADD THIS WORKSHOP TO YOUR CONFERENCE REGISTRATION!

For NAHU Members: $145
For NON-NAHU Members: $195

You must be a conference registrant to add this workshop to your registration. The four-hour course is approved for four hours of insurance continuing education credit. Certification in CDHC expertise will be provided following completion of the course and an online examination with a passing grade.

Scott Mardis

 
1:00pm–2:30pm

Opening Keynote Session: Trailblazed – Proven Paths to Sales Success

Two sales people. Each with the same experience selling the same products in the same market. Both have the same
opportunity, yet one’s business is growing while the other’s is not. What accounts for the difference? Luck? Destiny? Or is the path?
Using hard data bolstered by extensive, real-world experience, Trailblazed: Proven Paths to Sales Success identifies the perspectives, practices and possesses that drives substantial sales growth, providing insights on how to:

  • manage and thrive in periods of change
  • adopt new technologies
  • prepare for inevitable setbacks
  • increase cross-selling and referrals
  • align your team to save money and increase sales

Full of helpful hints and creative tips, Trailblazed: Proven Paths to Sales Success is an insightful guide for sales professionals wanting to improve results, sales managers seeking to boost team productivity, and business owners looking to increase revenue and enhance customer satisfaction.

Speakers

Trustmark Voluntary 
2:45pm–3:45pm

The inside scoop on your competition

What if you had all the dirt on your competition – their average age, how long they’ve been in the business, how much money they make, what they eat for breakfast, what they’re doing right that you’re not, and what mistakes they’re making that you can capitalize on? Would it change the way you conduct your business? Would it help you sell more? That’s exactly what this session is designed to do. Eric Johnson will share all sorts of fun facts about the broker community and take a look at the best and worst practices in the marketplace so you can steal the good ideas and avoid the bad ones.

Speakers

  • Eric Johnson
 
2:45pm–3:45pm

Upgrading health and wellness incentive programs

Incentives play a critical role in driving consumer engagement and participation in healthcare programs. They are one of the only tools with positive ROI. The presentation will present the importance of incentives and the ability of incentive programs to generate improved ROI by using existing industry proven payment and rewards solutions.

Speakers

  • Mike Seethhaler
  • Ralph Bernstein
 
2:45pm–3:45pm

Voluntary benefit strategies in a recovering economy

In a recovering economy, many employers are looking for ways to keep their employees satisfied without adding costs to their organization. This new benefits landscape presents both challenges and opportunities for brokers. Offering non-traditional voluntary benefits can allow companies to differentiate their employee benefit packages and provide new revenue streams for producers, if approached the right way.
This session will cover:
• The affect of the recession on the voluntary benefit landscape
• Why non-traditional benefits are becoming a valuable addition to the benefits package, both for the broker and the employer
• Discussion of brokers’ best practices in selling non-traditional benefits
• How non-traditional benefits help producers increase their income (add-on benefits for current clients and door-openers to new clients)
Case studies on non-traditional benefit success in three industries

Speakers

  • Richard Carrano, Purchasing Power
  • Elizabeth Halkos
 
4:00pm–5:00pm

Top 5 HSA myths

In 2011, US employers will miss out on over $1 billion in tax breaks due to under-use of HSAs by already eligible employees. Meanwhile, HSA-eligible employees will overpay $4 billion in taxes. Recapturing these lost taxes represents a huge opportunity to cut costs and increase satisfaction with consumer-directed health plans – and in many cases, it can be done retroactively. Come learn how to get your clients past 7 big HSA myths and unlock billions of dollars of tax savings for them.

Speakers

  • Duncan Van Dusen
 
4:00pm–5:00pm

The wrong and right of worksite

Jon Stewart has got nothing on Jim as he points the way through change. It time to clear out the old and bring in the new as the latest theories and practices are scrutinized. What will the next 5 years look like?

Speakers

 
4:00pm–5:00pm

Self funding in the wake of reform

Sam Fleet talks about why there’s an increasing number of employers who are choosing to self-fund in the wake of health care reform, and how this can be seen as an opportunity for brokers. He’ll address what it takes for a client to move from fully-insured to self-funded, as well as strategies to protect self-funded plans once they’re in place.

Speakers

  • Sam Fleet
 
5:00pm–6:30pm

Exhibit Hall Grand Opening – Welcome Cocktail Reception

The Hartford 
6:30pm–9:30pm

Official Networking Party

Colonial Life
Day 2—Thursday, April 7, 2011
Time Session Details Sponsored by
7:45am–8:30am

Continental Breakfast

Guardian
8:00am–5:00pm

Registration Open

 
8:30am–9:15am

Broker of the Year Presentation

Aflac
9:30am–10:30am

Keynote Session – Health Care: Reform or Regret?

This year’s second day keynote sees the return of our popular debate format, but this time we’re bringing the heavyweights. Former U.S. Sen. Fred Thompson will square off against former Clinton White House Press Secretary Dee Dee Myers in a debate over health care reform. What has it done? What can we expect? And where do we go from here?

Speakers

Lincoln Financial Group
10:30am–11:15am

EXHIBIT HALL OPEN – Beverage Break

Guardian
11:30am–12:30pm

Limited Medical Panel: It Ain’t Over Yet

The PPACA has had a significant impact on the limited medical industry — and the landscape continues to change as the government provides additional guidance on what is and what is not allowed between now and 2014. Framework Health Plan’s Brian Robertson and several experienced limited medical brokers will discuss how health care reform has changed their practice and what they’re doing to not just survive, but thrive. The panel discussion will offer best practices and guidance on which plans still work, selling limited medical today, overcoming objections, lessons learned/how to avoid getting burned, what to advise your clients, and more.

Moderator

  • Brian Robertson
 
12:30pm–2:00pm

EXHIBIT HALL OPEN – Lunch

 
2:15pm–3:15pm

Making the Connection Between Benefits Automation, Communication, and Market Leadership: A Broker Roadmap

In challenging times, people look for vision and leadership. This session will show how brokers can establish and assert thought and market leadership by harnessing automation technology to dramatically improve benefits delivery–from the way benefits are communicated to the way they’re administered. Attendees will learn how they can use both technology and new communications channels to elevate themselves above a competitive market and improve operational efficiencies that lower overhead.

Speakers

 
2:15pm–3:15pm

Ten ways worksite’s different from group

Understanding the difference will help you to avoid potential pitfalls when entering the Worksite arena. Many group benefits brokers unnecessarily fear the Voluntary market, even as they understand that Worksite is likely the key to any future profitability under the recently enacted Health Care Reform legislation. Being armed with the proper tools to understand the difference between group and voluntary, benefits brokers can learn to successfully merge worksite into their existing business practice. It’s not just a matter of “who pays the premium” – the difference goes much deeper.

Speakers

 
2:15pm–3:15pm

Happy birthday, health care reform

The health care reform law is one year old. This presentation will look at how the law has already evolved since its passage, and will explain why future changes are inevitable due to how the legislation is constructed. The audience will gain insight into what parts of the law will likely change or disappear while learning strategies for how to adapt and capitalize based on the most likely scenario for the law’s gradual evolution.

Speakers

 
3:30pm–4:30pm

Drive non-insurance revenue

Do you have a cost containment option to minimize the impact of the increasing healthcare expenses? A solution for your toolkit that will not shift costs to your employees!

2010 brought about healthcare reform which expanded coverage requirements but did not reduce costs, especially for employers. In the coming year most employers will be looking for ways to curb the roughly 9 percent increase that they are facing in their health plan expense. As they turn to their consultants and brokers for cost containment strategies and solutions, what options will they consider? A key solution that remains one of the top three cost containment tools available to employers and that delivers a compelling and measurable ROI is the verification of dependents. Unnecessary expenditures continue to waste millions of dollars every year and there is a clear solution for addressing this critical issue.
Join us for an informative session where we will outline and share case examples relating to:

  • Dependent verification options available to employers today,
  • How quickly are measurable results realized,
  • Perspectives on spouse working rules such as spouse surcharges and carve outs, and,
  • Effective processes to verify other coverage for spouses as well as newly added adult children (grandfathered plans).

Speakers

 
3:30pm–4:30pm

Solving the Enrollment Puzzle

The enrollment process is a key element to the success of any voluntary program. Making sure employers understand the process as well as the product will ensure all eligible employees are seen in the right place at the right time, and receiving the right message – these are all essential pieces to the enrollment puzzle. This presentation will provide information on how to make enrollment a beneficial experience for both the employer and the employee. The presentation will include examples of successful techniques.

Speakers

  • Marty Traynor
 
3:30pm–4:30pm

EAP Live it – Learn it – Sell it!!

The American Society for Training and Development revealed that employers allocated over $45 billion to external services such as workshops, vendors and external training events in 2009. The best Employee Assistance Programs recognized the opportunity to expand their offerings beyond basic counseling services and now offer a wide variety of training programs. But don’t take our word for it: this session is intended to let you experience the kind of training a high quality EAP can provide. So join American Behavioral for Team Building. Wear comfortable clothes and be prepared to learn a lot about yourself—while getting a good laugh too! This is the type of service your clients are looking for. . . and now you know where to find it.

Speakers

  • Maureen Gleason
  • Bobbie Harris
  • Carol Pinkerton
 
4:30pm–6:00pm

EXHIBIT HALL OPEN – Cocktail Reception

VSP
6:00pm–9:00pm

AFLAC “Broker of the Year” reception

Aflac
 

 

 
Day 3—Friday, April 8, 2011
Time Session Details Sponsored By
8:30am–11:00am

Registration Open

 
8:30am–9:30am

Continental Breakfast

 
9:30am–10:30am

Is there an expert in the house? How to Become a Known Expert in Your Industry – Shelly Plemons

Being an expert in regards to your industry and industry trends always position you steps ahead of your competition while equipping you with the expertise to better inform your clients regarding buying decisions. The point is to become “known” as someone in the industry who can be counted on as a resource to those seeking information on your type of product or service. Participants learn the keys to gathering industry knowledge and the techniques of using this knowledge to gain a loyal client base.
You will learn how to:

  • Gather industry knowledge
  • Use industry knowledge to gain loyal client base
  • Create a reputation within the industry
  • Position yourself and your company as an expert

Speakers

  • Shelly Plemons
 
9:30am–10:30am

Evolution of benefits selling…

Will you survive or become extinct when Payroll technology and PPACA change our world? This session will discuss the inevitable convergence of Insurance and Payroll….payroll companies WILL BE huge players in the benefits industry within 2-5 years. The trend of employers wanting to manage as many benefits as possible under one roof How payroll companies have a significant advantage when it comes to Benefits Admin, Worksite billing and Compliance.

Speakers

 
9:30am–10:30am

Outside of the Box Wellness

If a wellness program comes prepackaged and off-the-shelf…Put it Back. Much like processed foods from vending machines, they may be a quick fix, but provide little long-term nourishment or benefits.
Wellness or Health & Productivity Programs are strategies that many organizations are implementing to control costs and boost productivity. However, much like any other business strategy, wellness programs must meet the unique work environment of each organization while providing the foundational components to enhance success. This session will present how to build a quality foundation for a wellness program and illustrate to brokers, agents and other professionals how to use their experience and knowledge to either directly develop or work cooperatively with vendors to create an “Out of the Box” wellness program that provides the greatest opportunity for clients to experience the Value of Investment in wellness and further see the Value of their Benefits Professional.

Speakers

 
10:45am–12:00pm

Closing Keynote – Sympathy for the CEO

Health care reform. A shaky economy. Rebellious brokers. And more bad press than college football. Still think it would be fun to be in charge? Editor Denis Storey sits down with the CEOs of some of the biggest carriers in the benefits business. You won’t want to miss this once-in-a-lifetime opportunity to talk these movers and shakers about what we can expect over the coming year.

Moderator

  • Denis Storey
12:00pm

Meeting Adjourns